Get Home Safely Over Holidays
Is it your turn to be the designated driver? This morning, the
province, police and ICBC launched the December impaired driving
CounterAttack campaign, and that’s the question they want drivers to
ask themselves this holiday season. Plan for a safe ride home and share
the responsibility of being the designated driver to help make sure
your friends and family get home safely.
Police will be conducting CounterAttack roadchecks across the
province in December to raise awareness and help reduce impaired
driving crashes. On average, 127 lives are lost in impaired-related
crashes each year in B.C.
"Celebrating with family and friends is an important part of the
holidays," said Shirley Bond, Minister of Public Safety and Solicitor
General. "And getting home safely should be part of everyone’s holiday
planning. We know that B.C.’s tougher impaired driving laws are working
– 45 fewer people have lost their lives since the legislation was
introduced last year. We are making great progress and we are committed
to building on that success."
"Police will be out in full force across the province conducting
CounterAttack road checks," said Chief Constable Jamie Graham, Victoria
Police and Chair of the B.C. Association of Chiefs of Police Traffic
Safety Committee. "As police officers, we see the heartbreaking effects
of impaired driving all too often, and we know how easily it can be
prevented."
"We want everyone to enjoy their holiday season festivities with
friends and family, but do it responsibly – plan ahead for a safe ride
home," said Jon Schubert, ICBC's president and CEO. "There are so many
alternatives. Set an example – take your turn to be the designated
driver. Your smart driving decisions can have a significant influence on
others."
ICBC supports CounterAttack through enhanced police enforcement and
an awareness campaign, and provides CounterAttack materials to
businesses, sports facilities and community groups to help prevent
impaired driving.
ICBC also lends support to Operation Red Nose,
a volunteer service in 12 communities across B.C. that provides safe
rides home to drivers who have been drinking or feel unfit to drive
during the holiday season.
For holiday season driving tips and more on the CounterAttack campaign, visit icbc.com.
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