Using Sign Just Makes Sense
The big LED sign on the end of the VICC is now being used to promote events at the Port Theatre. For the past five years or so this method of promoting performances at the theatre was not employed for reasons that remain a mystery.
Perhaps increased promotion will help the theatre improve their bottom line, which these past few years has not been heading in the right direction. Whether the financial situation at the theatre is all simply a matter of the current economic troubles or whether it is the result of errors in judgement on the part of the theatre management team is subject to debate.
The annual general meeting of the Port Theatre will be held March 26th at 7:00pm at the Port Theatre if you are interested in seeing how the theatre has been performing financially and how they plan on making changes that will improve their financial performance.
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