L to R Jenn Bogwald MNP Award Presenter, Kirsten Soder - Tourism Tofino, Jonathan Heerema - Sooke Tourism Association, Jennifer Houtby - Tourism Nanaimo, Ryan Malane - Blackball Ferry |
"Power of Partners" Award
Nanaimo – Tourism
Nanaimo together with Tourism Tofino, Sooke Regional Tourism Association and
Black Ball Ferryline received the Power of Partners Award September 25, 2013 at
the Tourism Vancouver Island Gala in Port Alberni.
The Power of
Partners Award recognizes a business or organization that has demonstrated
building partnerships with other Vancouver Island region tourism businesses that
have successfully increased visitation to the Vancouver Island Region. These
tourism businesses and or organizations will be an inspiration in the
development of cooperative initiatives.
The group won for
their “You Won’t be Sorry Campaign” targeting the
Pacific Northwest leisure market. The goal of the campaign was to encourage
travelers to explore more of Vancouver Island and to move beyond the “been
there, done that” familiarity of Victoria.
“Traditionally destinations compete for
travelers,” said Jenn Houtby-Ferguson Tourism Nanaimo’s Destination Development
Officer. “Our group used this opportunity as a catalyst to work more
strategically and collaboratively together significantly leveraging our
marketing investment.”
This campaign was
innovative and uniquely Canadian concept. The partners poked a little fun at
Canadians highlighting the differences to our American friends with this
campaign. “Sorry” was the primary link – Canadians are notorious for over
apologizing and we capitalized on this throughout the campaign with “Sorry if
your suit gets wet in Tofino, Sorry you haven’t tried a Nanaimo Bar in Nanaimo,
Sorry if locals are crabby in Sooke, culminating in “You won’t be sorry…. For
the best vacation you have ever had”.
“This is the first
multi-destination campaign Vancouver Island has ever approached and is a unique
approach within the tourism industry,” says Sasha Angus CEO of the Nanaimo
Economic Development Corporation. “Our team is very proud of the results of
this campaign and to be honoured in this way.”
Tourism Nanaimo is a division of the Nanaimo
Economic Development Corporation whose mission is to build a prosperous
community through economic opportunity.
No comments:
Post a Comment
Your comment will appear after moderation before publishing,
Thank you for your comments.Any comment that could be considered slanderous or includes unacceptable language will be removed.
Thank you for participating and making your opinions known.
Note: only a member of this blog may post a comment.