B.C. Ferries has entered into an arrangement with the Globe and Mail who are publishing a new coastal travel and lifestyle magazine. The magazine will be available in hard-copy as well as online.
The online version is available here, and while it is billed as the online version of onBoard magazine, it presents as a feature of the Globe and Mail. You can view the inaugural online version of onBoard by using this link. It is described as containing engaging editorial content with a focus on the communities, people, history, wildlife and other rewarding travel experiences known to destinations served by BC Ferries and BC Ferries Vacations.
It appears as if B.C. Ferries is spreading out into the vacation business in an effort to increase their revenue base which might make you wonder if they are losing sight of their primary mandate. Take a look at their online 'magazine' and offer up your opinion on whether or not it is likely to boost lagging passenger numbers, which arguably are the result of ever-increasing fares.
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