Wednesday, April 30, 2014

Nanaimo Tourism Economic Impact Study


Visitor Spending $72.4 million
Provides 3370 jobs

The Nanaimo Economic Development Corporation (NEDC) and Tourism Nanaimo released an Economic Impact Analysis of the Nanaimo Region Tourism Sector today. The NEDC commissioned Chemistry Consulting Group, a respected research firm, to undertake this impact assessment. The rationale of collecting up-to-date data and economic impact of the tourism sector is to support further industry development and create a template for ongoing tracking.

"Because tourism spending generates benefits across a range of industries, it´s an industry that is tricky to measure on its own," said Sasha Angus, CEO of NEDC. "We are pleased this report will establish a process and templates to facilitate ongoing tracking, helping us measure the growth of this budding industry in our region."

Nanaimo and Region is home to an estimated 2,154 tourism related businesses, and 551 tourism-related properties, which provide 3,370 jobs, representing 7.3% of the total employed labour force.  The annual tourism-related employment income generated is approximately $90.3 million based on National Household Survey data. After looking at various contributing sectors such as accommodation, retail, foodservice, entertainment etc., annual visitor spending was evaluated at $72.4 million, with an estimated $22.07 million collected for room revenue.

This newly released economic impact report and above figures can be found at www.InvestNanaimo.com/Tourism.

The mission of the Nanaimo Economic Development Corporation is to build a prosperous community through economic opportunity.

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