Friday, February 12, 2016

Woodgrove Centre Supports #PinkShirtPromise

In support of Shaw Communications’ #PinkShirtPromise campaign, Post-it® Brand* and Woodgrove Centre are embarking on an initiative to end bullying in Canada.

On February 17, beginning at 11 am, Woodgrove Centre invites community members, schools and dignitaries to write a promise to help end bullying and post their positive message on the Post-it Pink wall near the food court. For every promise posted on the wall from February 17 to 24, Woodgrove will donate $1 to the United Way of Central & Northern Vancouver Island up to $5,000 to help end bullying in our community.

On February 24, Pink Shirt Day, Woodgrove Centre will again invite everyone to wear a pink shirt to support the cause, and take part in the #PinkShirtPromise group photo near the wall in the food court at 9:30 am.

Throughout the campaign, each promise made using the #PinkShirtPromise hashtag on Twitter, Instagram, and Facebook will be eligible for a chance to win an ET Canada Experience, which includes flights for two to Toronto and two nights hotel accommodation, and a $1,500 dollar shopping spree at participating shopping centres.

“By taking part in Pink Shirt Day for a second year and raising awareness this year through the #PinkShirtPromise campaign, Woodgrove Centre continues to encourage kindness, respect, and tolerance of one another,” said Julia Dow General Manager, Woodgrove Centre. “We are happy to actively support causes that can make a difference in the community.”

Bullying, whether online, at school, or at work, affects people of all age groups, backgrounds, and genders. According to the Canadian Institutes of Health Research, 40% of Canadian workers experience bullying on a weekly basis and 47% of Canadian parents report having a child victim of bullying.

*Post-it is a trademark of 3M, used under license in Canada.


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