As a child growing up in the 50's - 60's I have fond memories of every radio station filling the atmosphere with Christmas songs which clearly honored the reason for the season.
Neither my family, or any of my friends as I remember were church goers but there never was any question about who the Christ was or that there was a reason for his incarnation.
Back in those days, we actually had Bible study as part of our regular public school learnin' as well as beginning each day with the LORD's prayer.
I recall a sense of melancholy in the days immediately after Christmas when all of the radio stations returned to regular song choices, having put an abrupt end to the Christmas music which was heard coming from each and every radio station.