According to the districts website:
"Our school district is diverse, aspirational, nurturing, creative, environmental"
The image chosen as their new identity is supposed to represent these qualities in a new visual identity which was created by a Vancouver firm for the low, low price of only $24,000 if memory serves.
I am pretty certain the graphics students living right here in Nanaimo could have produced an equally acceptable logo for a fraction of the cost. However, they may not have been able to put together all the explanations as to why this is truly a high quality design which will successfully brand the school district, and set it apart from the field of competition in the local market.
That was the purpose of the re-branding, wasn't it?
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