TOURISM NANAIMO AND NANAIMO
AIRPORT
LAUNCH NEW #EXPLORENANAIMO CAMPAIGN
LAUNCH NEW #EXPLORENANAIMO CAMPAIGN
With an
expected 4000 visitors coming to Nanaimo for the 2014 BC Summer Games, Tourism
Nanaimo and the Nanaimo Airport are engaging locals and visitors to share their
favourite places and experiences in the region. The brand-new
“#ExploreNanaimo” campaign microsite www.explorenanaimobc.com showcases content
contributed by residents of the Nanaimo region, allows visitors to get the
inside scoop on what to do, see and experience, and connects them to exclusive
#ExploreNanaimoOffers deals. This is a great way to create raving fans and
advocates for our stunning destination!
The
#ExploreNanaimo campaign launched the first week of July, and will continue
until July 20th (and beyond). The microsite www.explorenanaimobc.com aggregates social content
from Twitter & Instagram tagged with #ExploreNanaimo, and is also be fed by
Tourism Nanaimo’s Facebook & Pinterest ExploreNanaimo pages. The site also
features a “Create your own postcard” function, with which visitors can select
from a variety of photos & captions, and send a little Nanaimo to
everyone they know!
There will be weekly prize
giveaways and a Grand Prize for a GoPro camera, as well as some bonus prizing
for sharing content, overall engagement & use of the hashtag.
Local Nanaimo & Region
businesses are encouraged to participate in the campaign by tagging offers and
deals promoted through their own social media channels with the
#ExploreNanaimoOffers tag. Using this tag will aggregate the offers onto the
campaign website. There’s also a prize available for the best stakeholder
engagement in the campaign as well as an incentive for our local businesses to
get on board. Businesses can download the campaign toolkit at www.tourismnanaimo.com/stakeholders
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