Another Creative Waste Of YOUR Tax Dollar!
It was recently announced that School District 68 awarded a $24,000 contract to a Vancouver firm to generate a new logo for the school district. It seems the old one just isn't modern enough, or doesn't fit with a proposed name change coming down the pike.
The Cost Is Far More Than $24,000
Hiring some high class Vancouver graphics company to re-brand the school district is the least of the total cost of the name change. That is merely the beginning, then you have all your stationary changes, online graphics, signage on buildings and trucks etc. etc. etc.
Just how cavalier those in charge of the public purse are is demonstrated in a recent article in the News Bulletin by staffer Jenn McGarrigle. In the article Donna Reimer the school district spokeswoman is quoted as saying "that number really doesn't mean anything". Jamie Brennan from the school board said the $24,233 is just what it costs to hire a professional company.
Brennan is further quoted as saying "By and large, people are anxious for change in the district". I don't remember a whole lot of talk about name changes during the last election, building new schools, seismic upgrades and better marks ...... yes, but fancy new logos?
No Reason For The Change Whatsoever
The baffle-gab used by school district types to justify the name change is the typical rationale we have come to expect from those with far too much public money to spend.
Changing the name of the district from School District 68 to Nanaimo Ladysmith Public Schools is hardly going to solve even one of the issues facing the school board, who in the past have done nothing to upgrade the existing schools in the district (threw away $70 million provincial dollars to build new schools), in addition Nanaimo still has one of the poorest academic records in the Province.
Spending at least $100,000 to change the district's name will accomplish nothing substantial, but then again that is pretty much status quo for the school board.
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